EMPATHIZE · DEFINE · IDEATE · PROTOTYPE — During my Ironhack’s UX/UI design boot camp my first challenge was to answer this problem: “Although the current product of Citymapper already solves some of the main problems of the urban mobility, there is one pain point for many users: the different amount of public transport tickets the users have…

You won’t ever miss any more posts by clicking on this new button! If you read my stories you should know by now that every UX/UI project follows a few steps such as: discovering the market by doing researches and interviews, defining personas and journey map to highlight design opportunities…

Do you buy plants online? If not, now you will! DISCOVER Based in France, our team decided to focus on a French brand: Bergamotte. Market research Bergamotte is specialized in high-end plants and flowers selling online and engaged in sustainability. Their customers are millennials and adults using online shopping, who wants to buy…

2020 was certainly a year of challenges, but didn’t it implies design opportunities too? — Have you heard about Design Thinking? I bet you do. If you don’t, go check my article on how I used this technique to create a new feature for Citymapper! As a reminder, Design Thinking is a 5 steps problem-solving process: empathize, define, ideate, prototype, test. It reveals interactions between…

Evaluate an existing product and redesign it to answer the user’s pain points. — Objectives After choosing a User Type (Backpacker, Young Couple, Family w/ children…) and a destination from the 7 wonders (Pyramids in Egypt, Cristo Redentor in Rio de Janeiro, Machu Pichu in Peru…) my goals for this case study were to: Compare different apps and choose one that answers best my User…